The spirit of Saint-Tropez came alive in Johannesburg as Icetropez toasted to two decades in South Africa with a stylish gathering that blended French flair and local creativity. The premium wine-based cocktail brand chose the sleek Magugu House in Dunkeld as the backdrop for its first-ever #LeClub Riviera Rhythms celebration – a milestone that honoured its journey while setting the stage for the next chapter of its story.

From Saint-Tropez to South Africa’s Social Scene

Two decades ago, Icetropez entered South Africa with an ambitious goal: to bring the relaxed luxury of the French Riviera to local consumers. Over the years, the drink has quietly grown from a niche newcomer into a go-to choice for trendsetters and social tastemakers. Known for its crisp bubbles and effortless elegance, Icetropez has built a reputation as more than just a drink – it’s a lifestyle. The 20-year celebration captured this essence, creating an afternoon where fashion, music, and culture seamlessly came together.

A Celebration of Culture and Creativity

The Riviera Rhythms event was anything but a standard anniversary party. Guests were treated to a full sensory experience that celebrated both the brand’s roots and its South African journey. From modern decor inspired by coastal Saint-Tropez to Afro-beat soundscapes that kept the energy high, the event felt like a meeting of two worlds. Influencers, creatives, and industry insiders mingled in an atmosphere that was equal parts Parisian chic and Jozi cool, sipping on Icetropez while enjoying immersive brand activations that told the story of its 20-year evolution.

Raising a Glass to the Future

While the evening looked back on the brand’s past, it also pointed toward an ambitious future. Icetropez announced plans for a series of #LeClub experiences that will take place across major South African cities, promising curated events that reflect the brand’s signature Riviera spirit – think sunset gatherings, seaside-inspired escapes, and collaborations with South Africa’s top designers and DJs. A limited-edition 20-year anniversary bottle, featuring the signature 6.5% variant in a bold celebratory design, was also unveiled as a collector’s item for fans.

The Scene Verdict

With its blend of global sophistication and local flavour, Icetropez proved that a milestone can be more than a celebration; it can be a movement. Twenty years in, the brand remains as fresh and effervescent as the sparkling drink that started it all, inviting South Africans to keep raising their glasses to long summer days and nights that never end.