Bathu unveils new sneaker range at Sandton launch event
South African sneaker brand Bathu has officially unveiled its latest footwear collection, the Bathu Volt, during an exclusive launch event held at Luxx Venue Sandton on Thursday, March 5th.
The event brought together media, influencers and members of the fashion and lifestyle industry to celebrate the brand’s newest premium sneaker range. The high-energy gathering marked another milestone for the homegrown label, which continues to expand its presence in South Africa’s growing streetwear and sneaker culture.
Boity Thulo partners with Bathu for the Volt launch
Media personality and entrepreneur Boity Thulo partnered with the brand for the launch, reflecting what organisers described as a natural collaboration between two influential figures in South African business and entertainment.
Speaking during the event, Boity highlighted the role Bathu founder Theo Baloyi has played in shaping her perspective on entrepreneurship.
“Theo has been a huge inspiration to me as an entrepreneur. Watching how he built Bathu from the ground up and turned it into a brand that represents ambition and possibility for so many young South Africans has been incredibly motivating. This partnership felt very natural because we share the same vision of building brands that inspire people to dream bigger.”
Volt collection signals new design direction
The Bathu Volt range introduces new sneaker designs that combine modern aesthetics with the bold energy the brand has become known for. According to Baloyi, the collection represents another step in Bathu’s evolution as a fashion label rooted in local storytelling and innovation.
“At Bathu we believe great products must be supported by great stories and great execution. The Volt range represents our commitment to innovation and to constantly elevating the brand while staying true to the community that helped build it. Collaborating with Boity allows us to bring new energy and cultural relevance to this chapter of Bathu.”
A brand built on township entrepreneurship
Over the past few years, Bathu has grown into one of South Africa’s most recognisable sneaker brands, built on a narrative of township entrepreneurship and community-driven success.
The launch event reflected the new direction of the Volt range, featuring neon lighting, music and a rooftop celebration atmosphere designed to capture the youthful spirit and bold identity the brand continues to promote.
Scene Feed Thought: Bathu’s rise shows how homegrown brands can turn local stories into global style, and with the Volt collection, the brand is clearly stepping into its next era.