South Africa’s kitchens just got a serious upgrade. Sunlight, the dishwashing brand trusted for generations, has unveiled its boldest innovation yet: Sunlight Platinum Ultra Power with Rhamno Power. It’s not just another dishwashing liquid, it’s being positioned as a game-changer for homes across Mzansi.
Taking on the Toughest Dishes
If there’s one thing South Africans agree on, it’s that the country’s best meals often come with the messiest clean-ups. From a smoky weekend braai to a rich pasta bake or a hearty Sunday spread, the dishes left behind are no one’s favourite chore. Sunlight’s new formula is designed for exactly that.
“We know South Africans love cooking but dread the messy clean-up that follows,” says Caroline Blumrick, Senior Marketing Manager for Sunlight. “With Sunlight Ultra Power, we encourage families to embrace the mess and create their best dishes without fear.”
The Science Behind the Sunlight Shine
At the heart of the new product is Rhamno Power Technology, powered by patented plant-based biosurfactants called rhamnolipids. It’s the science that gives Ultra Power its edge:
- 5X more grease-cutting power
- Foam that lasts through the toughest loads
- Performance even in cold water
“Sunlight Ultra Power isn’t just another dishwashing liquid, it’s a revolution in clean,” says Vuyiseka Mafuya, Consumer Technical Insights Manager for Home Care. “It’s tough on grease but still gentle on hands, making it a real solution for everyday homes.”
A Range Made for Every Family
The Platinum range doesn’t stop at Ultra Power. Sunlight also introduced:
- Sunlight Platinum Baby, made for washing baby bottles and dishes safely.
- Sunlight Platinum Anti-Bac, proven to kill 99.999% of bacteria on dishes and sponges.
Together, they’re designed to meet the different needs of South African households, whether it’s preparing a meal for little ones or making sure your sponge stays germ-free.
More Than Just Clean
Through influencer storytelling, culinary showcases, and interactive events, Sunlight is reminding us that cooking is about joy, not dread. It’s about sharing meals, creating memories, and leaving the tough stuff to a product that’s got the science to back it up.
Scene Feed thought: It’s safe to say Sunlight just raised the bar in kitchen care. If this new range delivers on its promises, Sunday lunches might finally end with smiles all around, even at the sink.