Football fans across South Africa have another reason to get excited this FIFA World Cup season. McDonald’s South Africa has launched a nationwide campaign that combines football, food and family entertainment, giving supporters plenty of ways to celebrate the world’s biggest sporting event.
At the centre of the campaign is the limited-edition FIFA World Cup™ Meal, which allows customers to enjoy a meal while collecting exclusive football-themed merchandise.
For R99.90, customers can purchase a Large Big Mac Meal or a 10-piece Chicken McNuggets Meal and receive one of six collectible Soccer Legend Cups. The cups feature some of football’s biggest names, including David Beckham, Thierry Henry, Ronaldinho, Lamine Yamal and Son Heung-min, alongside McDonald’s fan-favourite character, Grimace.
The collectibles are expected to become popular keepsakes throughout the tournament as fans look for ways to celebrate their love of the game beyond the pitch.
Something For The Younger Fans
The excitement isn’t limited to adult football supporters.
Happy Meals are also getting a World Cup-inspired upgrade, with each meal including one of 12 collectible Squishmallows. The promotion gives younger fans a chance to join in the excitement while adding to their growing collections of the popular plush characters.
Together, the FIFA Meals, Soccer Legend Cups and Squishmallows create a family-friendly experience designed to bring football fans of all ages together.
Restaurants Turn Into Fan Zones
McDonald’s is also taking the celebration beyond the counter.
Selected restaurants around the country will host FIFA World Cup watch parties, giving supporters a place to gather with friends and family to watch matches in a festive atmosphere. The initiative aims to transform participating restaurants into community spaces where football fans can share the highs and lows of the tournament together.
Details of participating locations will be announced through McDonald’s South Africa’s social media platforms during the competition.
Celebrating South African Pride
One of the campaign’s most meaningful elements is the launch of “Sing Loud. Sing Proud.”
The initiative encourages South Africans to embrace one of the country’s strongest symbols of unity by learning and confidently singing the national anthem in full. McDonald’s hopes the campaign will inspire supporters to rally behind the national team while celebrating the diversity and shared identity that the anthem represents.
The Scene Feed Take
The FIFA World Cup is about more than football; it’s about community, excitement, and shared experiences. By combining collectible merchandise, family-focused promotions, watch parties and a proudly South African anthem campaign, McDonald’s is tapping into the spirit that makes major sporting tournaments so special.
Whether you’re chasing a Soccer Legend Cup, collecting Squishmallows, or singing the national anthem before kick-off, this campaign is all about bringing people together through the beautiful game.