Swiss sportswear brand On is officially entering the world of football, opening a new chapter for the brand as it expands beyond its roots in running and into one of the world’s biggest sports.
Known for bringing together performance, design and innovation, On is now bringing that same approach to the football pitch, with three major names helping shape its entry into the sport.
Mbappé Joins the Journey
At the centre of On Football is French football star Kylian Mbappé, who joins the brand as a Partner and Global Brand Ambassador.
Mbappé will work directly with On’s product teams, bringing his experience on the pitch into the development and testing of future football boots and apparel. The partnership will also see him represent On beyond football, connecting the brand with performance, movement and contemporary design.
Thierry Henry Takes the Lead
Football legend Thierry Henry has been named On’s Director of Football. Having already worked with the brand since late 2025, Henry has been involved in shaping On’s approach to entering the sport.
His role will include guiding the football category strategy, as well as contributing to product development, athlete relationships and the brand’s wider connection to football culture.
Making Space for Women’s Football
Swiss international and FC Barcelona player Sydney Schertenleib is also part of On’s new football chapter.
Schertenleib becomes the brand’s first female ambassador for On Football and will work with the product teams on testing and development. Her involvement brings a focus on the needs of female athletes as On develops its football range.
LightSpray™ Meets the Football Pitch
Innovation remains central to the expansion, with On bringing its LightSpray™ technology into football.
The technology uses a robotic manufacturing process to create a lightweight performance upper, and On is adapting the approach to meet the demands of football. The products will go through athlete testing as the brand works towards its first football product rollout.
What Comes Next
The first On football products are expected to begin rolling out in 2027, following further testing with athletes.
With Mbappé contributing his experience as a player, Henry guiding the football category and Schertenleib bringing a perspective from the women’s game, On is taking a collaborative approach to its entry into football.
The next chapter for the Swiss brand is officially underway and the pitch is its newest playground.
Scene Feed Thought
On’s move into football feels like more than simply adding another sport to its lineup. With Mbappé, Henry and Schertenleib involved from different sides of the game, the brand is bringing together performance, innovation and fresh perspectives. Now, with the first products set for 2027, it’ll be interesting to see how On’s signature approach translates from the streets and running tracks to the pitch.