From butter-yellow dresses under R100 to affordable tech and festive homeware, PEP is getting shoppers ready for summer with a new range designed to stretch household budgets.
PEP has unveiled its new summer range, bringing together fashion, footwear, homeware, beauty, baby care and technology at an event called Unboxing Summer at Le Manoir in Northcliff, Johannesburg.
The showcase invited guests and members of the #PEPFinds community to explore the latest products through oversized box installations, highlighting seasonal trends and everyday essentials for the whole family.
For fashion lovers, the collection includes butter-yellow dresses starting at R89.99, offering an affordable way to bring one of the season’s standout colours into their wardrobes.
PEP HOME is also bringing back its signature zero-twist premium cotton towels in new colours, alongside festive gifting options starting at R9.99. The range also includes 100% cotton essentials across clothing and homeware.
Beauty is another focus, with L.A. Lab introducing a hyaluronic acid skincare range aimed at keeping skin hydrated, as well as a new collection of body spritzers designed for everyday use.
Parents can look out for products from PEP’s Cuddlesome baby range. Its value-pack nappies have received Product of the Year recognition, while the new wet wipes are designed to dispense one wipe at a time using one hand.
On the technology front, PEP Cell continues to offer smartphones and flexible payment options, with a focus on making connectivity more accessible to South African households.
PEP Chief Marketing Officer Beyers van der Merwe says the summer collection reflects the retailer’s focus on helping customers prepare for the season while keeping prices affordable.
The range arrives as households begin planning for the warmer months, end-of-year celebrations and festive-season spending.
Shoppers can explore the collection, check store locations and shop online through PEP’s official website.
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Summer shopping does not have to mean spending a fortune. From affordable fashion finds to beauty essentials and festive home updates, PEP’s latest range puts the focus on everyday products that fit into different household budgets. The real win for shoppers will be finding pieces they love without putting too much pressure on their pockets.