South Africa’s beauty and lifestyle scene is getting its biggest glow-up yet with the I Am Dark and Lovely Festival, a full-on celebration of beauty, confidence, and authentic Mzansi energy. Forget everything you know about beauty events, this one’s a full experience, designed to make you feel good, look good, and own your power.
A Festival That’s More Than Just Beauty – It’s a Whole Mood
Dark and Lovely, the trailblazing brand that’s been redefining African beauty since 1972, is taking things to the next level. Teaming up with Garnier, Maybelline New York, and House of BNG, the brand is creating an immersive world where self-expression meets celebration.
Every corner of the festival promises something exciting, from photo-ready backdrops and exclusive merch to diamanté face paint and hair touch-up stations. It’s not just about looking flawless; it’s about embracing your unique style, energy, and confidence.
“‘I Am Dark and Lovely’ isn’t just a slogan – it’s a movement,” the brand says. “It’s about owning who you are, unapologetically, and celebrating the beauty that’s always been there.”
All the Glam, Glow, and Good Vibes You Need
At the heart of the festival is a beauty experience that’s built for every kind of queen (and king). Garnier is bringing the freshness with giveaways, selfie-worthy moments, and their new Super UV range, keeping your skin protected and radiant under the summer sun.
Meanwhile, Maybelline New York will be serving major glam with their cult favourites like Fit Me Foundation, Sky High Mascara, and the new Lifter Glaze Lip Balm, perfect for that effortless festival glow.
And because no celebration is complete without a little sparkle, House of BNG is keeping the bubbles flowing with their signature nectar cans, the perfect toast to self-love, beauty, and Mzansi confidence.
Festival Survival Guide: The Do’s and Don’ts
Come early, wear comfy kicks, stay hydrated, and make sure your phone’s charged because trust, you’ll want to capture every share-worthy moment. Hit up all the brand stands, meet the teams, and bring all the good vibes. Most importantly? Express yourself. This festival is about you.
Join the Movement
To secure your spot, head to the “I Am Dark & Lovely Entry Mechanism” page for ticket details. This isn’t just an event, it’s a community, a vibe, and a movement dedicated to celebrating the bold, the beautiful, and the authentically African.
With partners like Shoprite/Checkers, YFM, Maybelline, and Garnier, the “I Am Dark and Lovely” Festival is shaping up to be the ultimate lifestyle moment of the season.
Scene Feed Thought: Dark and Lovely isn’t just hosting a festival, it’s creating a movement. A space where every beat, every glow, and every smile reminds Mzansi that beauty isn’t defined by trends, it’s defined by confidence.