Luxury perfume house Tapputi Egyptian Perfume Oils marked its third anniversary with a cinematic photoshoot deep in Egypt’s Fayoum Desert, where golden sands meet the shimmering Magic Lake. The production, themed “Golden Essence – A Gift of Timeless Luxury,” captures a dream eight years in the making and introduces the brand’s Festive Season Collection alongside the Nefertiti’s Garden Limited Edition Luxe Box, which dropped on 25th October 2025.
A Vision Eight Years in the Making
“It took eight years of planning and persistence,” says Alishia van Deventer, Founder and CEO of Tapputi International Ltd. “Standing on those dunes overlooking the Magic Lake was a dream realised – a celebration for everyone who believes in Tapputi.”
The milestone shoot, led by Art Director & Photographer Dina Yosry and Creative Director Danelle Liebenberg ElFar, brought together Egyptian and South African creatives for a visually stunning production in one of the world’s oldest oases.
Fayoum: Egypt’s Hidden Jewel
Home to the mystical Magic Lake and the Valley of the Whales, the Fayoum Desert offered a perfect backdrop for Tapputi’s story. Its golden dunes and ever-changing light reflect the brand’s philosophy; blending ancient heritage with modern luxury.
A Global Celebration of Essence
The team included international models Rola Kather, Youssef Elezaby, Omnia Hussein, and Danelle Liebenberg ElFar.
“This was more than a shoot,” says Yosry. “It was a celebration of artistry, connection, and our shared essence.”
The Festive Season Collection
The Nefertiti’s Garden Luxe Box leads Tapputi’s Festive Collection, crafted from authentic Egyptian perfume oils to celebrate elegance and individuality.
“Three years of Tapputi. Ten shoots. One unforgettable desert,” reflects Van Deventer. “This moment is for our tribe – because together, we are One Tribe. One Essence. Always.”
Scene Feed Thought: Tapputi’s journey is proof that patience and purpose create timeless beauty. In the stillness of the desert, the brand found its rhythm and reminded us that luxury isn’t rushed, it’s crafted.