South Africans with sensitive teeth can finally breathe a sigh of relief. Sensodyne Clinical Repair, a new toothpaste powered by NovaMin™ technology, has officially launched in the country, promising to repair vulnerable areas of the teeth and protect against painful twinges.
Sensodyne’s New Innovation Targets Everyday Food Moments
Spring is here, and that means more braais, ice creams, and sparkling drinks. But for many, these treats can bring discomfort instead of joy. Sensodyne says the new formula is designed to give people the freedom to indulge without hesitation, turning eating and drinking back into moments of pleasure.
What Makes Sensodyne Clinical Repair Different
Unlike standard sensitivity toothpastes, Sensodyne Clinical Repair contains 5% NovaMin™, a unique technology originally developed to stimulate bone regeneration. When activated during brushing, it creates a protective mineral layer over sensitive areas of the teeth, strengthening them with every use.


Tips for Keeping Smiles Strong This Season
As part of the launch, Sensodyne shared practical ways to keep sensitivity under control:
- Pair acidic foods with water or dairy to neutralise acids.
- Wait an hour before brushing after citrus or fizzy drinks.
- Be mindful of extreme hot or cold snacks.
- Make smart swaps, like using a straw with fizzy drinks.

Scene Feed Thought
The arrival of Sensodyne Clinical Repair in South Africa is more than just a product launch; it’s about making food, culture, and connection more accessible to everyone. Because nothing should stand in the way of a good meal, not even a tooth twinge.
