Sandton’s Inanda Club swapped quiet tradition for high-energy glamour earlier this month as the L’OR x Heineken Polo 2025 delivered a stylish spin on South Africa’s polo calendar. Held on 14 September 2025, the Heineken Polo combined fast-paced matches with luxury brand activations, proving polo can be just as much about culture and style as it is about sport.

Polo Meets Lifestyle and Luxury

This year’s event blurred the lines between the field and the fashion tent. L’OR Espresso and Heineken anchored premium hospitality zones while Ferrari and Bernini added European flair. The result was a picnic-meets-runway vibe where coffees, cocktails and curated pop-ups sat comfortably next to the chukkas.

Mixed Teams and Modern Matches

The polo action itself leaned modern too: the All-Invitational format featured mixed-gender teams, signaling a move toward inclusivity in a sport often seen as exclusive. On the turf, players raced and scored; off it, content creators and media personalities captured the day, turning every goal into a social moment.

A Star-Studded Social Scene

The guest list read like a who’s-who of Jozi’s style set. Influencers, fashion insiders and lifestyle editors treated the lawns as stages; bold prints, tailored suits and statement accessories were on full display. Brand lounges doubled as photo ops, and the picnic sites became mini showcases of contemporary South African style.

Coffee Culture Takes Centre Stage

Standout activation? The L’OR Espresso experience. Guests sipped quality espresso while lounging in branded zones that elevated coffee from beverage to lifestyle. The activation positioned L’OR as more than a coffee brand – it became the day’s signature ritual, the warm note that tied sport to social.

A New Era for Polo in South Africa

By marrying sport, music, and fashion, the L’OR x Heineken Polo showed how heritage events can evolve. The 2025 edition proved that polo can attract new audiences by leaning into culture and collaborations – and that the tradition of the game can be refreshed without losing its spirit.

Scene Feed thought: Polo used to be just a match; now it’s a cultural backdrop. The L’OR x Heineken day reminded us that sport’s biggest plays today happen on and off the field – and that fashion, coffee and community are just as important as the final score.