Dove turned a skincare launch into a high-energy lifestyle moment with the debut of its Advanced Care Even Tone Deodorant at the exclusive #Skintentional Padel event in Johannesburg. The dynamic gathering combined sport, science, and self-care to showcase Dove’s latest innovation in underarm skincare.
A Fresh Spin on Underarm Care
Instead of a traditional product reveal, Dove invited top creators, culture shapers, and beauty insiders to a lively padel tournament. The event celebrated confidence and movement, encouraging guests to wave, cheer, and high-five with the comfort of knowing their underarms are protected and even-toned. Influencers like Thickleeyonce and Kayise Ngqula brought star power to the court, sharing their own journeys of intentional skincare.
Science Meets Beauty with Pro-Ceramide Technology
At the heart of the launch is Dove’s breakthrough Pro-Ceramide technology, designed to care for the delicate underarm area while improving skin tone. Interactive science booths gave guests an inside look at how the deodorant works beneath the surface, blending advanced skincare with long-lasting protection. The formula targets uneven skin while keeping underarms smooth and fresh, addressing a gap in the market for products that combine functionality with skincare benefits.
The #Skintentional Movement
The launch introduced #Skintentional, a campaign that encourages women to treat their underarms with the same care as the rest of their skin. According to Dove, many women experience underarm concerns but lack products that provide both effective protection and gentle care. Advanced Care Even Tone aims to change that by supporting women to feel confident, comfortable, and unapologetically bold.
Confidence That Moves with You
“Dove Advanced Care is about confidence that lifts you higher,” said Unilever SA’s beauty lead, Anele Maphanga, emphasizing that underarm care should be empowering rather than something to hide. The event’s padel matches highlighted this message, proving that when care is intentional, women can move freely; whether dancing, hugging, or serving an ace.
Where to Find It
The Dove Advanced Care Even Tone Deodorant is now available at major retailers across South Africa. With science-led skincare and a confidence-first approach, Dove invites women to raise their arms and their standards in underarm care.
Scene Feed Thought: Dove’s bold mix of sport, science, and self-love shows that confidence isn’t just a feeling; it’s a full-body game plan.